Investing in Consumer Brands, Building Legacies

New Light Consumer Partners is a Chicago-based private equity firm offering flexible investment solutions-from minority stakes to growth equity and control positions-to fuel sustainable growth and value creation in the consumer sector.

By leveraging our deep industry knowledge and a broad network of operators and advisors, we provide the resources and strategic support typically reserved for larger firms. Our goal is to build enduring consumer businesses, offering each partner the tools and expertise necessary for long-term success.

Investment Approach

We partner with lower-middle-market consumer brands, providing expertise and resources to drive sustainable growth and create lasting value.

Investment Approach

We partner with lower-middle-market consumer brands, providing expertise and resources to drive sustainable growth and create lasting value.

Investment Approach

We partner with lower-middle-market consumer brands, providing expertise and resources to drive sustainable growth and create lasting value.

Investment Approach

We partner with lower-middle-market consumer brands, providing expertise and resources to drive sustainable growth and create lasting value.

Collaborative Growth Journey

Our investment strategy revolves around partnering with management teams to establish long-lasting consumer brands and create substantial value for all stakeholders. We focus on lower-middle-market companies, where our expertise can make a significant impact.

Empowering with Expertise

We believe in providing our partners with access to the tools and expertise often enjoyed by larger enterprises. Our team combines professionals from various backgrounds including investing, advising, and operations to help the companies scale and prosper.

Hands-on, Collaborative Approach

We foster trust and collaboration through a hands-on, partnership-focused approach, guiding companies towards sustainable growth and long-term success.

Where We Invest?

We invest in market-leading consumer businesses where we can drive strategic value creation. Our flexible mandate enables us to support companies across all development stages — from growth to maturity. We typically focus on businesses with revenues between $10 million and $150 million and EBITDA ranging from $2 million to $20 million. Our strategic input and resources help unlock growth potential and drive lasting value. Sectors we prioritize include:

Where We Invest?

We invest in market-leading consumer businesses where we can drive strategic value creation. Our flexible mandate enables us to support companies across all development stages — from growth to maturity. We typically focus on businesses with revenues between $10 million and $150 million and EBITDA ranging from $2 million to $20 million. Our strategic input and resources help unlock growth potential and drive lasting value. Sectors we prioritize include:

Where We Invest?

We invest in market-leading consumer businesses where we can drive strategic value creation. Our flexible mandate enables us to support companies across all development stages — from growth to maturity. We typically focus on businesses with revenues between $10 million and $150 million and EBITDA ranging from $2 million to $20 million. Our strategic input and resources help unlock growth potential and drive lasting value. Sectors we prioritize include:

Where We Invest?

We invest in market-leading consumer businesses where we can drive strategic value creation. Our flexible mandate enables us to support companies across all development stages — from growth to maturity. We typically focus on businesses with revenues between $10 million and $150 million and EBITDA ranging from $2 million to $20 million. Our strategic input and resources help unlock growth potential and drive lasting value. Sectors we prioritize include:

Contract Manufacturing

Contract Manufacturing

Contract Manufacturing

Housewares and consumer durables

Housewares and consumer durables

Housewares and consumer durables

Sporting Goods & Enthusiast Products

Sporting Goods & Enthusiast Products

Sporting Goods & Enthusiast Products

Juvenile & Toy

Juvenile & Toy

Juvenile & Toy

Commercial Fitness

Commercial Fitness

Commercial Fitness

Household & Personal Care

Household & Personal Care

Household & Personal Care

Our Partners

We've partnered with and advised a diverse range of consumer businesses, helping them unlock growth and navigate industry challenges. Our collaborative and hands-on approach focuses on enhancing value and driving long-term success. Our partners include:

Our Partners

We've partnered with and advised a diverse range of consumer businesses, helping them unlock growth and navigate industry challenges. Our collaborative and hands-on approach focuses on enhancing value and driving long-term success. Our partners include:

Our Partners

We've partnered with and advised a diverse range of consumer businesses, helping them unlock growth and navigate industry challenges. Our collaborative and hands-on approach focuses on enhancing value and driving long-term success. Our partners include:

Our Partners

We've partnered with and advised a diverse range of consumer businesses, helping them unlock growth and navigate industry challenges. Our collaborative and hands-on approach focuses on enhancing value and driving long-term success. Our partners include:

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Eastside Golf

Eastside Golf, a dynamic lifestyle brand, is on a mission to introduce golf to a new generation. Through its commitment to cultural inspiration, diversity, and authenticity, they are making the sport more appealing to young people and non-golfers. The company's rapid growth and strong resonance with celebrities and athletes highlight its success in transforming the perception of golf.

Apex International

Apex International is a premier contract manufacturer specializing in high-quality personal and home care products. With extensive capabilities in OTC, cosmetic, and natural products, it serves as a trusted partner to a wide array of top consumer brands. Their commitment to excellence and innovative solutions has made them a leader in the personal care contract manufacturing industry.

Our Team

Our team combines deep experience in investing, advising, and operations within the consumer sector. We deploy both financial and operational experts to ensure a holistic approach for each investment. We work closely with management to provide key strategic insights and operational support. Our network of seasoned professionals allows us to provide the resources and expertise needed to achieve our collective goals and growth opportunities.

Our Team

Our team combines deep experience in investing, advising, and operations within the consumer sector. We deploy both financial and operational experts to ensure a holistic approach for each investment. We work closely with management to provide key strategic insights and operational support. Our network of seasoned professionals allows us to provide the resources and expertise needed to achieve our collective goals and growth opportunities.

Our Team

Our team combines deep experience in investing, advising, and operations within the consumer sector. We deploy both financial and operational experts to ensure a holistic approach for each investment. We work closely with management to provide key strategic insights and operational support. Our network of seasoned professionals allows us to provide the resources and expertise needed to achieve our collective goals and growth opportunities.

Our Team

Our team combines deep experience in investing, advising, and operations within the consumer sector. We deploy both financial and operational experts to ensure a holistic approach for each investment. We work closely with management to provide key strategic insights and operational support. Our network of seasoned professionals allows us to provide the resources and expertise needed to achieve our collective goals and growth opportunities.

Navdeep Kalsi

Nav Kalsi is a partner with New Light Consumer Partners, focusing on originating and executing opportunities in consumer products. He currently serves on Eastside Golf's Advisory Board, Apex International's Board, and is an advisor to O2C Brands and Tag Fitness.

Nav brings over 20 years of experience as a consumer products-focused investment banker at leading global firms, including Bank of America, Morgan Stanley, BMO Capital Markets, and Rothschild & Co.

He holds an MBA from Columbia Business School and a BS in Chemical Engineering from Lafayette College. Nav resides in the suburbs of Chicago with his wife and two boys.

Frequently Asked Questions

What types of consumer businesses do you invest in?
What makes your investment approach different?
How involved are you with the companies you invest in?
What are some examples of your past investments?
What are the different investment structures you offer?
What types of consumer businesses do you invest in?
What makes your investment approach different?
How involved are you with the companies you invest in?
What are some examples of your past investments?
What are the different investment structures you offer?
What types of consumer businesses do you invest in?
What makes your investment approach different?
How involved are you with the companies you invest in?
What are some examples of your past investments?
What are the different investment structures you offer?
What types of consumer businesses do you invest in?
What makes your investment approach different?
How involved are you with the companies you invest in?
What are some examples of your past investments?
What are the different investment structures you offer?